Then select the appropriate category for your business and click Next. If it does not appear in the drop-down menu, click Add your business to Google. Step 2: Add your businessĮnter your business name. Otherwise, enter your usual Google account login details or create a new Google account. If you’re already logged into a Google account, you’re automatically logged into Google Business Profile Manager. How to set up a Google Business Profile Step 1: Sign in to Google Business Profile Manager (Although you can respond to all reviews, as we’ll explain later.)īut don’t panic: Google finds that a combination of positive and negative reviews is more trustworthy than page after page of glowing recommendations. It can be scary to think about reviews coming in on such a public platform, especially since you can’t pick and choose which Google My Business reviews to share. All of it helps future potential customers decide which businesses to visit and products to buy. Google’s combined star rating and space for detailed reviews allows customers to share as much or as little information about their experience with your business as they like. Reviews are a key element of social proof, and a meaningful way to build trust and credibility. Google Business Profiles have strong local SEO, so the information you share will rank above third-party sites that might have out-of-date details. You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19). Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps. A Google Business Profile also improves your local SEO. Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile helps ensure that people find your business when looking for products and services like yours in their local area. Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. Claim this deal Why you need a Google My Business account Get discovered in Google (and Google Maps) Get an annual Hootsuite plan 60% off and save up to $1,793 now.
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